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Source: GigaOmBy Janko Roettgers
Feb. 16, 2011
Pirates are in it for the free stuff, and there are plenty of them: That’s the gist of a new PricewaterhouseCoopers study of consumer attitudes toward piracy. The study asked some 202 self-described pirates about their behavior and the reasons for it. At the top of the list was the fact that pirated content doesn’t actually cost anything.
Respondents signaled some willingness to pay, but not much — and the vast majority said that they’re going to continue to hunt for free loot. However, people don’t seem to mind ads, so the Hulu model might actually working to curb piracy.
Streaming clearly dominates video piracy, with 82 percent of respondents saying that they get their TV fare as streams, and 69 percent streaming pirated movies online, while 62 percent admitted to downloading TV show episodes, and 52 percent do so with movie titles.
So what makes them pirate? For 69 percent, the content being free was a deciding factor; 68 percent said DVDs are too expensive; and 58 percent believe that digital downloads are also too pricey. And if that wasn’t bad enough news for Hollywood, consider this: 54 percent “felt that everyone was doing it,” and 57 percent actually had a friend or family member recommend unlicensed content.
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